To create a more appealing label while also reducing the cost to produce it, the LUX Global Label team selected a single base material: white PE stock. Where metallic effects were needed, LUX printed the mirror LUX silver proprietary ink. On the swoosh part of the label requiring holographic and color-shifting effects, LUX printed the iridescent spectra LUX ink. Both inks are gravure-printed — LUX is one of a handful of suppliers that has multiple in-line gravure stations on their combination presses.
Using only one layer of material and two inks to achieve the effect C&D wanted as opposed to three layers produced an immediate cost savings of 30–40%. On the swoosh part of the label, LUX was able to avoid multiple layers by printing the color first and then finding the right amount of iridescence to use. The label matched the colors C&D wanted, maintained the holographic effect on the swoosh, and even created a brighter effect.
Using only one layer of material and two inks to achieve the effect C&D wanted as opposed to three layers produced an immediate cost savings of 30–40%.
The C&D team was ecstatic about the label solution and deemed it a “good to great” project thanks to the LUX team’s thinking and ability to reduce the amount of material to create a more sustainable and effective solution while also leveraging proprietary ink technology to improve label appearance. It was implemented on OxiClean laundry detergent containers and remains in use today.
Looking to identify more cost-effective solutions for existing or new label needs or improve the appearance of your labels? LUX Global Label is ready to assist.